Unlike a video or a blog post, a podcast does away with the visual element. Or, as the following podcast statistics will show, it is also popularly consumed while multitasking such as commuting to or from work, doing chores, working out, and so on. People might listen to a podcast once-off when winding down at home after a hectic day or simply relaxing. In a nutshell, a podcast is a kind of online audio broadcast. If you’re not a subscriber, just send us an email at for more info.Before diving into podcast statistics, you first need to understand just what podcasts are. Log in to the InfoCenter to view research on print applications (including book printing) through our On Demand Print & Publishing Advisory Service. While this is a shift for their key business model, it follows a tradition of many companies branching out into the literary market and making an audio format available (e.g., Amazon’s Audible, Apple Books, Google Play).īut just how popular are audiobooks compared to print? This month, Spotify decided that audio-lit would be a great new market as the company began offering the sales of audiobooks to streamers alongside its impressive music and podcast catalog. While most of these books on tape were of a self-help or business nature, audiobooks of all genres have been gaining popularity-especially those of us who want to multitask reading with our commute or household chores. Not counting the radio plays popular in the early 1900s (which have seen a rebirth in storytelling podcasts), we’ve been listening to audiobooks since the mid-80s.
In our digital age where everything is available online at a click, books haven’t been left behind. Sign up for The Key Point of View, our weekly newsletter of blogs and podcasts!Įveryone enjoys a good story. Global Market Sizing Opportunity Assessment.Customer Persona & Segmentation Analysis.Market Insight Trends & Advisory Services.
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